RE: Let's Buy Swagger Appeal

[Philip Hendry <philip.hendry@bb...co.uk>]

I agree, the publicity was my idea...but not until after the deal is
done...then its about raising awareness of the planes and a nice little
story about fans caring more about the band than the record 
industry...which
is often the case (as we're seeing with football as well -it's just about
making money from lowest common denominator/mass appeal dross) 

-----Original Message-----
From: Alastair Tweedie (660degrees) [mailto:atweedie@66...com] 
Sent: 06 December 2002 15:28
To: 'blueplanes@st...net'
Subject: RE: [Blueplanes] Let's Buy Swagger Appeal


Just for my penny's worth (I run a PR/marketing agency - sorry)... Before
the deal/transfer is signed, I see no reason why EMI would want to promote
this.

They're divesting themselves of a piece of IP that isn't making/has lost
them money (why else so cheap?: that's not good news for their 
shareholders,
so unlikely to be something they want to talk about in the press.

However, once the deal/transfer is done, there's a good PR story there -
fans taking over from record companies to help/rescue/promote lesser-known
acts, etc. But again, apart from raising the profile of the 'planes, the
rest is pure vanity.

That's it from me for a Friday.
Best wishes
Alastair

-----Original Message-----
From: Phill Merchant [mailto:phillmerchant@ho...com]
Sent: 06 December 2002 08:34
To: blueplanes@st...net
Subject: Re: [Blueplanes] Let's Buy Swagger Appeal


Top ideas in general, but I`m not sure about the publicity aspect - if 
this 
is, as it seems, a knock down price, then maybe the record company might 
get

cold feet and back out of an unsigned agreement if they feel they might 
run 
the risk of setting a precedent. I`ve no idea if this is true or not. In 
fact I`m talking about things I have absolutely no knowledge or experience 
of. So maybe I should just shut up.

I`m going for a little lie down.

But before I do - did we ever establish if anyone taped the gig? That 
missed

`opportunity` to hear Your Ages live is haunting me...

                                         PhillM...........





>From: Ruadhri@ao...com
>Reply-To: blueplanes@st...net
>To: blueplanes@st...net
>Subject: Re: [Blueplanes] Let's Buy Swagger Appeal
>Date: Thu, 5 Dec 2002 15:46:55 EST
>
>Hello
>I am not quite sure of exactly what sort of thing is going on here, if 
>you know what I mean. About this ?1000 for Swagger. I have read the 
>posts, and in general I think "count me in on anything towards getting 
>Gerard's Swagger back". All the suggestions seem quite feasible. I like 
>the idea of a get together, whether its to raise money or just for fun.
>A few of us have raised some practical points, which I think we need to
>consider to some sort of conclusion, and out of this may be born a 
>workable
>plan.
>
>Now, if Nick thinks that Gerard appeared diffident, I think that should 
>be taken into account. After all he was there with Gerard. Also, if as 
>David says, the price is usually ?1000/track, then we really ought to 
>make sure that we have this right. It good be a misunderstanding, and 
>we could find ourselves over ?10,000 short after raising ?1000.  Gerard 
>may have been simplifying for conversations sake, or anything. Surely 
>we need to get Gerard involved with this. Stacey says that knowing 
>Gerard, she doesn't know how he would react to this,
>so we really need to gauge this. Also, I agree with Stacey that this is 
>for
>us as much as it is for Gerard, and I think he would go along with that.
>From Gerard's point of view, there could be some good promotional mileage 
>in
>this thing a-happening around Swagger. Hey, we might even get our names in
>tiny print in a block of text on the album sleeve, seriously.  You could 
>say
>that the act of doing this may be worth much more to Gerard (and us) than 
>the
>?1000 we would raise. This is the sort of thing that Q magazine would jump
>at.
>So,
>Can anyone put the ideas mentioned since the gig to Gerard?
>Can we ascertain the amount required?
>Will there be addtional costs (legal perhaps) that need to be considered?
>
>Then we will need a way of coordinating the responses and converting 
>them
>to
>decisions. We don't want it to turn into
>
>Pick a card,....any card,..............
>WRONG!
>
>Rory.
>
>
>
>Edges and Change is all there is.......
>and edges can't be found.
>
>_______________________________________________
>The Blue Aeroplanes Mailing List http://www.blueaeroplanes.com/
>Post: Blueplanes@st...net
>Subscribe/Unsubscribe/Info:
>http://lists.sthomas.net/mailman/listinfo/blueplanes


_________________________________________________________________
MSN 8 with e-mail virus protection service: 2 months FREE* 
http://join.msn.com/?page=features/virus

_______________________________________________
The Blue Aeroplanes Mailing List
http://www.blueaeroplanes.com/
Post: Blueplanes@st...net
Subscribe/Unsubscribe/Info: 
http://lists.sthomas.net/mailman/listinfo/blueplanes

________________________________________________________________________
This email has been scanned for all viruses by the MessageLabs SkyScan
service. For more information on a proactive anti-virus service working
around the clock, around the globe, visit http://www.messagelabs.com
________________________________________________________________________

________________________________________________________________________
This email has been scanned for all viruses by the MessageLabs SkyScan
service. For more information on a proactive anti-virus service working
around the clock, around the globe, visit http://www.messagelabs.com
________________________________________________________________________
_______________________________________________
The Blue Aeroplanes Mailing List
http://www.blueaeroplanes.com/
Post: Blueplanes@st...net
Subscribe/Unsubscribe/Info: 
http://lists.sthomas.net/mailman/listinfo/blueplanes


BBCi at http://www.bbc.co.uk/

This e-mail (and any attachments) is confidential and may contain 
personal views which are not the views of the BBC unless specifically 
stated.
If you have received it in error, please delete it from your system, do 
not use, copy or disclose the information in any way nor act in 
reliance on it and notify the sender immediately. Please note that the 
BBC monitors e-mails sent or received. Further communication will 
signify your consent to this.

_______________________________________________
The Blue Aeroplanes Mailing List
http://www.blueaeroplanes.com/
Post: Blueplanes@st...net
Subscribe/Unsubscribe/Info: 
http://lists.sthomas.net/mailman/listinfo/blueplanes